Why is SWOT analysis an important marketing planning tool?
What will be an ideal response?
This tool allows the marketer to analyze internal strengths and weaknesses as well as environmental opportunities and threats. The marketer can then match the company's strengths to opportunities to pursue and identify weaknesses and threats that need to be addressed.
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Rogue River, Inc. is considering a project that has an initial outlay or cost of $220,000
The respective future cash inflows from its four-year project for years 1 through 4 are: $50,000, $60,000, $70,000, and $80,000, respectively. Rogue River uses the internal rate of return method to evaluate projects. Will Rogue River accept the project if its hurdle rate is 10%? A) Rogue River will not accept this project because its IRR is about 9.70%. B) Rogue River will not accept this project because its IRR is about 8.70%. C) Rogue River will not accept this project because its IRR is about 6.50%. D) Rogue River will not accept this project because its IRR is about 4.60%.
Whether people use automatic or controlled processing for reacting to a persuasive message is often a function of ________
A) time B) their level of interest in it C) heuristics D) effort E) availability of research