Whether people use automatic or controlled processing for reacting to a persuasive message is often a function of ________
A) time
B) their level of interest in it
C) heuristics
D) effort
E) availability of research
B
Explanation: B) One of the best predictors of whether people will use an automatic or controlled process for reacting to a persuasive message is their level of interest in it. Interest levels reflect the impact the decision is going to have on your life.
Business
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