A course of action that a firm can pursue to achieve its strategic aims is known as a ________

Which of the following would be considered an upstream partner in a company's supply chain?

A) a firm that resells a finished product and shares the net sales with the producer B) a firm that provides technical expertise in the production of a product C) a firm that markets a product to consumers through social media D) a firm that buys products at wholesale cost from the company E) a firm that exclusively markets a product to other businesses

Refer to Table 16.1. What technique did Todd use to overcome resistance to change?

A) launching a "trial balloon" B) negotiating with those who are resistant to change C) involving employees in the change effort D) gaining leadership support