Which of the following should NOT be part of what public relations practitioners do in an INTEGRATED MARKETING COMMUNICATIONS project or campaign?
A) write product publicity
B) create paid spots for radio and TV featuring products and services
C) use appropriate celebrity spokespersons to gain media attention
D) use special events to create buzz
B
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The introduction of the euro by EU resulted in multifaceted advantages which include:
A) elimination of costs associated with currency conversion. B) fixed exchange rate worldwide. C) elimination of paper currency and coins. D) withdrawal of French Francs from circulation. E) a choice for using local or European currency.
Papillon, a popular retailer of chic women's clothing, segments its market according to consumer lifestyles. Papillon most likely uses ________ segmentation for segmenting its market
A) geographic B) psychographic C) benefit D) age and life-cycle E) occasion