Papillon, a popular retailer of chic women's clothing, segments its market according to consumer lifestyles. Papillon most likely uses ________ segmentation for segmenting its market

After Olay entered and took over the Indian market with its anti-aging lotion, Ponds decided to defend its home turf by investing heavily in a similar product, but that which used only natural ingredients. This is an example of a ________

A) position defense B) flank defense C) counteroffensive defense D) contraction defense E) mobile defense

Identify the situation where channel members have significant bargaining power over the marketing manager

A) When the channel's sales volume is low relative to the product's total sales volume. B) When the product is well differentiated from competitors. C) When the channel poses a credible threat of backward integration. D) When the channel has high switching costs.