Once a campaign is implemented, you don't need to do further research until it is completed

Drew works with a company that manufactures hair care products

When a new product is launched, he sends out a direct mail piece that addresses each recipient by his or her first name, includes the names throughout the letter, and refers to localized information pertaining to each contact. Which aspect of direct mail did Drew use? a. Personalization b. Target-specialization c. Cost-effectiveness d. Clutter-worthy

Impression management strategies should be selected with care because they have the potential to backfire and annoy others rather than enhance your image. For example, you should engage in supplication but not

a. bullying or brutality. b. in public. c. bigheaded bragging. d. endless whining. e. phony flattery.