Drew works with a company that manufactures hair care products
When a new product is launched, he sends out a direct mail piece that addresses each recipient by his or her first name, includes the names throughout the letter, and refers to localized information pertaining to each contact. Which aspect of direct mail did Drew use?
a. Personalization
b. Target-specialization
c. Cost-effectiveness
d. Clutter-worthy
A
Communication & Mass Media
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Communication & Mass Media
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