Benjamin Franklin:
a) published the most profitable newspaper in the New World; b) knew that sex sells newspapers; c) was the first advertising copywriter in the New World; d) championed freedom of the press; e) all of the above
e
Communication & Mass Media
You might also like to view...
The leading advertiser, spending about $5.2 billion annually for mass media ads, is
A) General Motors. B) Verizon. C) Procter & Gamble. D) Ford.
Communication & Mass Media
Research supports a link between values and the types of decisions managers will make
Indicate whether this statement is true or false.
Communication & Mass Media