A firm recently updated its mission statement to emphasize the values of diversity and inclusion in its hiring practices. Which type of pillar is this an example of?

Flighting as an advertising timing pattern is most useful when ________

A) purchase cycle is rather frequent B) substantial advertising budget is available C) items are seasonal D) tightly defined buyer categories exist E) there are expanding market situations

Explain the difference between a firm's vision and its mission. How might these impact the actions of an organization?

What will be an ideal response?