Whenever possible, an appraiser would estimate the value of land on the basis of:
A: The original purchase price plus the cost of making off-site and on-site improvements;
B: The size, location and utility;
C: The original cost plus the expense of making it usable;
D: The selling prices of comparable sites.
Answer: D: The selling prices of comparable sites.
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Under which of the following conditions is the reach of media the most important factor in media selection?
A) when introducing frequently purchased brands B) when going into a defined target market C) when launching extensions of well-known brands D) when there are strong competitors to a brand E) when there is high consumer resistance to the product
Under which of the following conditions is the frequency the most important factor in media selection?
A) when introducing flanker brands B) when launching infrequently purchased brands C) when going into undefined target markets D) when there is high consumer resistance to the product E) when there is modest competition to the brand in the market