Under which of the following conditions is the reach of media the most important factor in media selection?
A) when introducing frequently purchased brands
B) when going into a defined target market
C) when launching extensions of well-known brands
D) when there are strong competitors to a brand
E) when there is high consumer resistance to the product
C
Business
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Which statement is true about using discriminant analysis to create spatial maps?
A) Spatial maps are obtained by plotting brand scores on the factors. B) Input data should be obtained via attribute-based approaches to obtaining perception data. C) Factor weights can be used to label the dimensions. D) Both A and C are true.
Business
The optimal solution to a linear programming problem lies within the feasible region
Indicate whether the statement is true or false
Business