The ________ measures activities, interests and opinions (AIO's)
A) constant sum scale
B) life-style inventory
C) semantic differential scale
D) synthetic action/ information/ online format
E) origin scale
B
Business
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Marketing the same product to a huge customer base without any customization is referred to as ________
A) mass marketing B) differentiated marketing C) niche marketing D) local marketing E) individual marketing
Business
A major function of investment banking firms is
A) providing loans to investors. B) providing financial planning services to wealthy individuals. C) assisting businesses when they issue stocks and bonds. D) developing investment strategies to neutralize risk.
Business