The value of resources used in an investment project should be measured in terms of their ____ cost

Pairings of nonalcoholic beverages and foods should also be taken into consideration when designing and pricing menus.

a. true b. false

The ________ step in the hierarchy of effects calls for marketers to inform the target market that there is a new brand on the market using simple, repetitive advertising in a variety of media

A) awareness B) knowledge C) demand D) desire E) purchase