The ________ step in the hierarchy of effects calls for marketers to inform the target market that there is a new brand on the market using simple, repetitive advertising in a variety of media

A contribution margin income statement classifies costs by function; that is, costs are classified as either product costs or period costs

Indicate whether the statement is true or false

In their first venture into the optimal capital structure question, Nobel laureates Franco Modigliani and Merton Miller began with a very simple model and a hypothetical world of ________

A) bankruptcy costs but no taxes B) taxes but no bankruptcy C) no taxes and no bankruptcy D) both taxes and bankruptcy