Which of the following issues would a typical partnership agreement address?
A) The contributions of each partner to the business.
B) How the partnership profits (or losses) will be distributed.
C) How a partner can sell her/his ownership in the business.
D) All of the above
D
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A marketing communications objective to ________ has the goal of influencing how the consumer feels about a category or brand and encouraging the consumer to find out more
A) help the consumer recognize a need B) build awareness and interest C) remind about a brand D) reinforce the buying decision E) stimulate action
Which of the following is NOT true about the media's use of experts?
A) Experts help to tell a story. B) The reliance on experts can lead to media exposure for a firm. C) Media exposure furthers the credibility of an expert. D) Experts comment on significant concerns for a medium's audience. E) Companies seek experts who can become paid advertising spokespersons.