?Last time we tried to automate the assembly line, it failed and cost us a lot to clean up the mess.? This is an example of an organizational barrier to change

Demographic changes should be monitored by marketing managers because:

A) they may find growth opportunities. B) it might effect a regulatory change. C) it might impact raw materials' prices. D) it might help to reduce production costs

The highest form of partnering is the:

A) marketing alliance B) value-added alliance C) partnering alliance D) customer partnership alliance E) strategic selling alliance