A sophisticated capital budgeting technique that can be computed by subtracting a project's initial investment from the present value of its cash inflows discounted at a rate equal to a firm's cost of capital is called profitability index

The ________ consists of the tools an organization uses to create a desired response among a set of predefined consumers

A) distinctive competency B) market position C) value proposition D) differential benefit E) marketing mix

Distributive bargaining is most closely related to _____

a. compromise b. accommodation c. collaboration d. competition e. all of the above