Which of the following is a stage of the Nolan and Gibson growth stage model?

What is a major drawback of probability sampling?

A) It can be time consuming. B) The sample is proportionate to the population. C) The most difficult population from which to obtain information is chosen. D) Everyone has an equal chance of selection. E) Marketers must rely on the judgment of the researcher in respondent selection.

Marketers describe the way a consumer processes information to arrive at brand choices as ________

A) alternative evaluation B) information search C) impulse buying D) consumer capitalism E) cognitive dissonance