Marketers describe the way a consumer processes information to arrive at brand choices as ________
A) alternative evaluation
B) information search
C) impulse buying
D) consumer capitalism
E) cognitive dissonance
A
Business
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Because the researcher is often not familiar with the foreign product market to be examined, qualitative research is crucial in international marketing research
Discuss the issues a company should consider before using projective techniques in international marketing research.
Business
The argument that licensing would "professionalize the practice" has no legal basis because:
A. Controversy is not sufficient cause to regulate a practice
Business