Compare the advantages and disadvantages of the marketing communications tools of advertising and public relations

What will be an ideal response?

Advertising offers a marketer a greater degree of control over the message than public relations does, but messages spread through public relations are often seen as more credible than messages presented in company-sponsored advertisements. Advertising can be a cost-effective way to reach mass audiences and provide information about when and where products are available and suggest how to compare competing brands. Advertisements can also be entertaining or touching, fostering emotional bonds between consumers and brands. However, consumers often see advertising as intrusive, irritating, or even misleading. They also may ignore or misinterpret the marketer's message. Public relations is a less direct way of reaching consumers, but can be very effective at helping to shape the long-term public opinion of a company. Public relations is also critical for communication with publics during crises.