What is the term that describes what happens after the sale to ensure consumers buy the product again?

A) Postpurchase evaluation
B) Prepurchase evaluation
C) Rational motives
D) Emotional motives
E) Evoked set

Answer: A
Explanation: A) Marketers want consumers to be happy after buying products so that they are more likely to buy them again. Because consumers do not want to go through a complex decision process for every purchase, they often repurchase products they have used and liked. Unhappy buyers are not likely to purchase the same product(s) again and are much more apt to broadcast their experiences than are satisfied customers.