Karen is buying a new laptop. She is looking for a light-weight computer. The laptop she purchases is a little heavier than she had originally hoped, but she was willing to accept the extra weight for a computer with a bigger, clearer screen
Karen made her purchase decision using a(n) ________.
A) affective decision rule
B) noncompensatory decision rule
C) effective decision rule
D) compensatory decision rule
E) cognitive decision rule
D
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Kables Optic builds quality binoculars with innovative components (such as water resistance) and superior durability. Kables Optic has managed to keep its price lower than its competitors. However, Kables's sales have been disappointing. For a fast and simple remedy, what should Kables do?
a. raise prices because of consumer expectations b. lower the quality of its products c. re-educate potential consumers about its products d. emphasize low price in all its advertising
Testing the data and model should be done before the results have been analyzed
Indicate whether the statement is true or false