Kables Optic builds quality binoculars with innovative components (such as water resistance) and superior durability. Kables Optic has managed to keep its price lower than its competitors. However, Kables's sales have been disappointing. For a fast and simple remedy, what should Kables do?
a. raise prices because of consumer expectations
b. lower the quality of its products
c. re-educate potential consumers about its products
d. emphasize low price in all its advertising
Ans: a. raise prices because of consumer expectations
Business
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____________ refers to the number of external factors impacting organizational operation
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