Michael is working with Papa John’s as a new social media account executive. He meets with Leah, his boss, and she says that there are some guidelines he needs to review to ensure everything that is going out on their corporate channels is consistent and in the appropriate brand style. What does Michael need to review?
A. He needs to review the content strategy for Papa John’s.
B. He needs to review the strategic plan for Papa John’s.
C. He needs to review the content calendar for Papa John’s.
D. He needs to review the creative messaging for Papa John’s.
A. He needs to review the content strategy for Papa John’s.
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The often-cited example of the different possible translations into English of the Japanese word mokusatsu, which led to a major misunderstanding between the Japanese and the Allies during World War II, is an example of what translation problem?
A. conceptual equivalence B. experiential equivalence C. idiomatic equivalence D. vocabulary equivalence
In the context of remembering, a common technique to form a mnemonic is by:
a. adding extra details to the information that has to be remembered. b. recording a speech in a tape recorder or a CD. c. forming a word with the first letters of the information that has to be remembered. d. paraphrasing the information that has to be remembered with related words.