A bond with a Moody's rating of Aaa and an S&P rating of AAA will have a higher required return than a bond with a Moody's rating of Aa1 and an S&P rating of AA+

Communications effectiveness depends solely on the content of a message, irrespective of how it is expressed

Indicate whether the statement is true or false

The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effec

A) Personalized marketing B) Mass customization C) Globalized marketing D) Relationship marketing E) Integrated marketing