The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effec
A) Personalized marketing
B) Mass customization
C) Globalized marketing
D) Relationship marketing
E) Integrated marketing
E
Business
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How do thought leaders benefit a firm? How does someone become a thought leader?
What will be an ideal response?
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According to researcher Philip Zimbardo, which of the following organizational conditions can lead to abuse toward human beings by people in authority?
a. secrecy b. vague or changing rules c. diffusion of responsibility d. all of the above
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