How do thought leaders benefit a firm? How does someone become a thought leader?
What will be an ideal response?
Thought leadership is important because it raises a company's visibility and credibility which helps increase sales. Applied properly, positioning a company leader as an industry expert can
generate considerable payoffs and deliver a huge boost to revenue without cutting into the company's bottom line. Business experts become thought leaders when they understand their industry deeply, share lessons they have learned, are objective and non-partisan, and speak the truth about challenges and opportunities.
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What is the effective annual rate of trade credit if the trade credit terms are 1/10, net 30?
A) 18.43% B) 13.01% C) 20.13% D) 18.00%
Unlike advertising that establishes or maintains a company's identity, what touts the benefits of a specific good or service?
a. image advertising b. selective advertising c. product advertising d. advocacy advertising