Unlike advertising that establishes or maintains a company's identity, what touts the benefits of a specific good or service?

a. image advertising
b. selective advertising
c. product advertising
d. advocacy advertising

Ans: c. product advertising

Business

You might also like to view...

Prior notification increases response rates for samples of the general public because it reduces surprise and uncertainty and creates a more cooperative atmosphere

Indicate whether the statement is true or false

Business

Which individual incentive plans require the achievement of multiple, complex objectives without compromising the quality and quantity of output?

A) piecework B) referral C) management incentive D) behavior encouragement

Business