In organizational buying, objective attributes of a supplier's products and the capabilities of the supplier itself are known as ______.

A company begins the week with a leverage ratio of 1.25. During the week it issues additional (common) shares and uses the funds to purchase equipment (with no other changes). Its leverage ratio at the end of the week is greater than 1.25

a. true b. false

A real estate company sends birthday cards to all the people who have bought a home through their company. This is an example of:

a. Guaranteeing the quality of products and services b. Having too much time on their hands c. Caving in to the Hallmark Card advertisement campaign d. Hiring the right employees e. Showing customer appreciation