A real estate company sends birthday cards to all the people who have bought a home through their company. This is an example of:

a. Guaranteeing the quality of products and services
b. Having too much time on their hands
c. Caving in to the Hallmark Card advertisement campaign
d. Hiring the right employees
e. Showing customer appreciation

e

Business

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When sellers focus on existing needs and lose sight of underlying customer wants, they suffer from marketing myopia

Indicate whether the statement is true or false

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If an attorney asks a paralegal to "shepardize" a case, that attorney wants to be sure the case:

A) is published. B) is current. C) is not in a pocketpart. D) is being overturned.

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