Both primacy and recency theorists generally agree that the middle position is the weakest position

when organizing the arguments of your speech.

Indicate whether the statement is true or false

FALSE

Communication & Mass Media

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_________ often has the advantage of heightening your credibility in the minds of your listeners

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which station department is most likely to use the following measurements as part of their daily tasks: gross impressions, CPM, and gross rating points?

a. programming b. sales c. promotions d. traffic e. accounting

Communication & Mass Media