Which station department is most likely to use the following measurements as part of their daily tasks: gross impressions, CPM, and gross rating points?

a. programming
b. sales
c. promotions
d. traffic
e. accounting

b.

Communication & Mass Media

You might also like to view...

Why should the number of main points in a speech be limited?

What will be an ideal response?

Communication & Mass Media

According to your text, the instructor misbehavior that occurs most frequently is

a. straying from the subject. b. boring lectures. c. unfair testing. d. late returning work.

Communication & Mass Media