The form of advertising that gives the small business owner a preselected audience and an economical way to make sales calls would be:

Pay is an example of an extrinsic reward

Indicate whether the statement is true or false

Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately?

A) Direct-response retailing B) Catalog showrooms C) Wholesale clubs D) Product-line retailers E) Bargain retailers