Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately?
A) Direct-response retailing
B) Catalog showrooms
C) Wholesale clubs
D) Product-line retailers
E) Bargain retailers
Answer: A
Explanation: A) Nonstore retailing also includes direct-response retailing where firms contact customers directly to inform them about products and to receive sales orders.
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A one-price policy does not allow _____
a. markdowns and/or markups b. employee discounts c. quantity discounts d. bargaining
Bargain Basement Inc, is a discount house. It buys brand name products from various
manufacturers and sells them at below the suggested retail price. This practice has angered some of those manufacturers who believe that their products are high quality and should not be sold at bargain basement prices. Several of those manufacturers agree that they will no longer sell their products to Bargain Basement. This action is: A) Legal, because it was reasonable under the rule of reason. B) An illegal group boycott. C) Legal, because it was unilateral. D) An illegal vertical market division. E) An illegal horizontal market division.