What is a brand manager, or product manager, responsible for?
What will be an ideal response?
Answer: A brand manager, or product manager, is responsible for the key elements of the marketing mix—product, price, place, and promotion—for one brand or one product line.
Explanation: Many companies have a brand manager, or product manager, to be responsible for the key elements of the marketing mix—product, price, place, and promotion—for one brand or one product line.
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On December 1, the board of directors of Buy & Large, Inc., declared a cash dividend of $2 per share on the 300,000 common shares outstanding on record at December 31, payable January 10 of the following year. No other dividends were declared in either year. Show the effect on the accounting equation of the entry to be recorded on January 10. What happened to assets?
A. (600,000) Treasury Stock B. (600,000) Paid-in Capital in Excess of Par C. 600,000 Dividends Payable D. 600,000 Common Stock E. (600,000) Common Stock F. (600,000) Dividends G. 600,000 Cash H. (600,000) Cash I. 0 No Effect J. (600,000) Dividends Payable
Which of the following is true of product lines?
a. They help distinguish each version of a product from the others offered by a company. b. They provide economies of scale in advertising. c. They mandate a separate marketing strategy for each line. d. They involve greater transportation and warehousing costs than product items.