Nestlé's response to negative comments from PETA supporters on its Facebook page was ________
A) to post sarcastic responses
B) to threaten to delete certain posts
C) to sever ties with a controversial vendor
D) All of the above
E) None of the above
Answer: D
Communication & Mass Media
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Which is a private network within an organization for the exclusive use of employees and some other audiences, such as suppliers?
a. Intranet b. Blog c. Annual report d. Mission statement
Communication & Mass Media
Of the three components of source credibility, which one deals with the way a source is perceived in terms of being honest, friendly, warm, agreeable, or safe?
a. trustworthiness b. dynamism c. competence d. eccentricity
Communication & Mass Media