Qantas, the Australian national airline carrier, introduces flights to the Middle East. This is an example of ________
A) product development
B) diversification
C) market development
D) market penetration
E) differentiation
D
Business
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Products that appeal to mothers have evolved since mothers are no longer homogenous like before. Instead, there are traditional, blended, and nontraditional moms. This most likely reflects a change in their _____
a. motivation b. lifestyle c. perceptions d. involvement
Business
Blue Cross/Blue Shield organizations stress service benefits rather than cash benefits.
a. true b. false
Business