Products that appeal to mothers have evolved since mothers are no longer homogenous like before. Instead, there are traditional, blended, and nontraditional moms. This most likely reflects a change in their _____
a. motivation
b. lifestyle
c. perceptions
d. involvement
ANSWER: b
For many years, marketers selling products to mothers conveniently assumed that all moms were fairly homogeneous and concerned about the same things. But recent research has shown that there are traditional, blended, and nontraditional moms. This reflects a change in lifestyle.
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Which of the following are group responses to members who deviate from the group norms? (Choose all that apply.)
-The group might encourage the individual to conform. -The group might change the norm. -The group is unlikely to care if one person does not conform to the norm. -The group might expel them.
Which of the following is a unique feature of demand-based pricing?
A) The demand-based pricing curve nears the unit cost curve at the end of the life cycle. B) Demand-based pricing is effective for companies with an effective monopoly in their respective industries. C) Demand-based pricing can be volatile as fickle customers change their demand for the product or service. D) The prices at the decline stage are generally higher than those at any other stage in the product life cycle.