Which of the following elements of a marketing plan outlines the marketing activities such as pricing, channels, and communications?
A) the situation analysis
B) the marketing strategy
C) the marketing tactics
D) the financial projections
E) the short-term targets
C
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Which of the following statements is true about personal communication channels?
A) A magazine advertisement exemplifies the use of a personal communication channel. B) All personal communication channels are directly controlled by a company. C) Personal communication channels do not allow sending and receiving of feedback. D) Word-of-mouth influence uses a personal communication channel. E) A billboard message exemplifies the use of a personal communication channel.
Which of the following is not a goal of the government, employer or employee in providing employee benefits?
A) Raise tax revenue B) Provide security for employees C) Retain, attract and compensate employees D) Encourage savings for retirement