Which of the following statements is true about personal communication channels?
A) A magazine advertisement exemplifies the use of a personal communication channel.
B) All personal communication channels are directly controlled by a company.
C) Personal communication channels do not allow sending and receiving of feedback.
D) Word-of-mouth influence uses a personal communication channel.
E) A billboard message exemplifies the use of a personal communication channel.
D
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A) Curation sites have the potential to reshape audience behavior. B) Curation sites can include extensive shared expertise in a variety of fields. C) Curation sites allow anyone in the community to share experiences. D) Curation sites require tight control over the message. E) Curation sites have little regulation regarding content ownership.