In terms of online metrics, dwell rate measures:
A) the proportion of ad impressions that result in users clicking an advertisement
B) the proportion of ad impressions that result in users mousing over the ad
C) the proportion of ad impressions that result in users both clicking an advertisement or mousing over the ad
D) the amount of time individuals spend with an advertisement
C
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A real estate company places ads on a local newspaper's website. The real estate company pays the newspaper based on how many times readers of the newspaper's website select the ads and enter the real estate company's website
This is an example of ________ pricing. A) cost per impression B) cost per customer C) cost per order D) cost per click E) cost per conversion
A major reason for asking survey questions is to:
A) find out if the customer possesses a viewpoint that may hinder a sale B) find out if your message is getting through to the prospect C) qualify the prospect for making a purchase D) confirm that the prospect understands the basic facts about the product E) collect basic facts about the buyer's existing situation and problem