BC Company reported total sales revenue of $80,000 and total expenses of $72,000 (i.e., net income $8,000) for the year ended December 31, 20X. During 20X, accounts receivable increased by $3,000, merchandise inventory decreased by $2,000, accounts payable increased by $1,000, and $5,000 in depreciation expense was recorded. Assuming no other adjustments to net income are needed, the net cash inflow from operating activities was

Why are many retailers creating and promoting their own captive brands?

a. Captive brands carry evidence of a store's affiliation and are available everywhere. b. Captive brands help to increase a company's presence in markets where it has little room to differentiate itself. c. Captive brands allow retailers to ask a price similar or equal to manufacturers' brands. d. Captive brands allow retailers to gain greater profits by marketing cheaper products under a brand name owned by them.

Explain how marketers manage unfavorable publicity using an example

What will be an ideal response?