Explain how marketers manage unfavorable publicity using an example
What will be an ideal response?
ANSWER: Although marketers try to avoid unpleasant situations, crises do happen. Crisis management is the coordinated effort to handle the effects of unfavorable publicity, ensuring fast and accurate communication in times of emergency. When the Villa Fresh Italian Kitchen ran "Dub the Dew," an online contest to name a green apple-flavored variety of Mountain Dew exclusive to the restaurant, it was not long before Internet trolls descended. These digital pranksters submitted absurd and offensive names, then voted their submissions to the top of the contest leaderboard en masse. The contest's website was quickly taken offline, and Mountain Dew tweeted that the contest "lost to the internet." In attempt to manage the crisis, the Villa Fresh Italian Kitchen issued an apologetic statement.
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Under a Modified Endowment Contract, what are the likely tax consequences?
A) Interest on policy loans is tax deductible B) Premium payments are tax deductible C) Pre-death distributions will become taxable D) Cash value cannot be surrendered early
____________ are very short-term loans, usually with maturities of one day to one week made between depository institutions.
a. Overnight loans b. Commercial paper c. Federal funds d. A banker's acceptance e. none of the above