A common pricing mistake entrepreneurs make is lowering prices because they fail to recognize the ________
A) extra value, convenience, service, and quality they offer their customers
B) advantages they have due to their lower cost structure
C) complexities that larger competitors have to face
D) driving need that all customers have to find the lowest price possible
A
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Holding raters accountable for their ratings works best when:
A) raters must justify their ratings in a face-to-face meeting. B) raters must justify their ratings in writing. C) raters are faced with dismissal for misusing rating scales. D) raters attempt to maintain harmony in the workplace.
European car manufacturers like Mercedes-Benz, Volkswagen etc . faced stiff competition from
cheaper, more reliable cars made by Japanese and Korean car-makers. Which of the following would best help the European manufacturers maintain their market share? A) locating alternatives for their raw materials B) demonstrating the superiority of the technology used in their products C) introducing new kinds of products and services D) showing that their cars are essential to successful operation