In the BCG matrix, ________ are high share, high growth services or products. They need heavy investment to finance rapid growth

Board of directors has _______________ to the corporation and shareholders to act in the best interests of the company. In hostile takeover attempt, directors' duties of care and loyalty can collide w/ their self-interest.

Fill in the blank(s) with the appropriate word(s).

Which of the following is true of a target market characterized by widely scattered potential customers, highly informed buyers, and brand-loyal repeat purchasers?

a. It requires a promotional mix with more social media and less sales promotion. b. It requires a promotional mix with more personal selling and less advertising. c. It requires a promotional mix with more advertising and less personal selling. d. It requires a promotional mix with more sales promotion and less social media.