Which of the following is true of a target market characterized by widely scattered potential customers, highly informed buyers, and brand-loyal repeat purchasers?
a. It requires a promotional mix with more social media and less sales promotion.
b. It requires a promotional mix with more personal selling and less advertising.
c. It requires a promotional mix with more advertising and less personal selling.
d. It requires a promotional mix with more sales promotion and less social media.
ANSWER: c
A target market characterized by widely scattered potential customers, highly informed buyers, and brand-loyal repeat purchasers generally requires a promotional mix with more advertising and sales promotion and less personal selling.
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a. true b. false
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