Most businesses choose not to standardize business processes in order to avoid inconsistencies in results

Which of the following is a reason that a marketer would choose a penetration pricing strategy?

A) to ensure the company has the ability to increase prices once demand decreases B) to focus on the rapid achievement of profit objectives C) to appeal to different consumer segments with different levels of price sensitivity D) to create markets for highly technical products E) to discourage competition from entering the market

When a firm places orders in lot sizes that are much larger than the lot sizes in which demand arises,

A) variability of orders is minimized up the supply chain. B) variability of orders is magnified up the supply chain. C) suppliers gain better visibility of consumer demand. D) suppliers gain a more stable demand pattern.