Which of the following is true of needs-based market segments?
A) Relevant demographics that cause differences in needs include investments, size of investment portfolio, and portfolio diversification.
B) To make the segments actionable, the observable demographics and behaviors have to be determined.
C) The main advantage is that individual customers who fall into each segment can be identified.
D) The main disadvantage is that the segments are not directly based on specific customer needs.
E) The usage behaviors that cause differences in needs include income and assets.
B
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Marketers would be most likely to use a focus group in which stage of new product development?
A) idea generation B) problem recognition C) business analysis D) positioning strategy E) product adoption
Nuisance actions are used primarily as a way for plaintiffs to ________
A) stop pollution entirely B) recover damages for their losses caused by pollution C) present the true costs that the polluting behavior is imposing on the community D) convince the courts to use their authority to move the industries that cause pollution to an isolated location