According to your textbook, generally speaking, captive audiences are less motivated to listen than voluntary audiences

Which one of the following is NOT a factor in how a media plan would be evaluated?

a. production costs b. cost efficiency c. audience demographics d. geographic reach

In order to improve your empathic listening, which recommendation is helpful?

A. See things from the receiver's point of view. B. Engage in one-way communication. C. Interrupt the speaker if what you have to say is more important. D. Seek to understand the speaker's thoughts and feelings.