Which one of the following is NOT a factor in how a media plan would be evaluated?

a. production costs
b. cost efficiency
c. audience demographics
d. geographic reach

a. production costs

Communication & Mass Media

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Facebook and Twitter are examples of:

A. texting. B. new communication. C. social media. D. media regulators.

Communication & Mass Media

In order to help your audience learn, you should be careful to ____

A) supply them with list after list of facts and figures during your presentation B) include ample extraneous information so they will know more than the basics C) create several summary tables for each of your subsidiary purposes D) limit the number of details and translate statistics into audience-specific terms

Communication & Mass Media